Donor Re-engagement

    Win back lapsed donors before they're truly gone.

    Re-engaging a lapsed donor costs 5× less than acquiring a new one. Grace identifies your LYBUNT and SYBUNT donors, scores them by likelihood to return, and drafts context-aware outreach that acknowledges the gap without making it awkward.

    Lapsed Donor Segments

    LYBUNT$134K
    47 donors
    Gave last year, not this year · High recovery priority
    SYBUNT$89K
    23 donors
    Gave some years but not this year · Mid recovery priority
    Email re-engagers$61K
    12 donors
    Lapsed but opened last 2 newsletters · Warm signal
    ✦ Grace Insight
    Your 47 LYBUNT donors gave an average of $2,851. A 40% recovery rate at average gift = $53,600 recovered. Start with the 12 email re-engagers — they're already warm.
    What Grace Does

    Most donors don't leave loudly. They just quietly stop.

    The warning signs are in your data — dropping email engagement, missed renewals, event absence. Grace reads them before the donor has made up their mind.

    LYBUNT & SYBUNT recovery

    Grace automatically segments your lapsed donors by recency, giving history, and engagement signals — prioritized by who is most likely to return.

    Context-aware messaging

    Every re-engagement message references the donor's specific history, past program connection, and real impact stories — not a generic 'we miss you' template.

    Intelligent segmentation

    Grace identifies which lapsed donors are most likely to return and suggests the right approach — personal call, email sequence, or handwritten note from leadership.

    Multi-touch campaigns

    Create thoughtful re-engagement sequences that bring donors back without feeling pushy. Grace spaces touchpoints intelligently and adjusts based on engagement.

    Win-back rate tracking

    Monitor your re-engagement success with clear metrics. See which messages work, and let Grace refine recommendations over time.

    Reactivation playbooks

    Pre-built playbooks for major donor lapse, recurring gift cancellation, event attendee who never converted — all customizable to your voice.

    See It In Action

    From lapsed list to personal outreach.

    DD
    Find lapsed education donors who gave last year but not this year and have engaged with our emails in the last 60 days.
    Grace
    Found 8 lapsed education donors worth $127K in past giving — all opened email in last 60 days. Top recovery target: Robert Martinez ($18K cumulative, SYBUNT, opened last 2 newsletters). Suggested approach: personal call before email sequence.↗ Salesforce · Email engagement data · Gift history
    DD
    Draft re-engagement emails for all 8, personalized to their specific program history.
    Grace
    8 drafts ready for review. Each references the donor's specific program connection, acknowledges the gap warmly without over-explaining, and closes with a relevant 2024 impact moment. Ready in your review queue.↗ Donor profiles · Program reports 2024 · Gift records · Email history
    How It Works

    Three steps from data to recovered relationship.

    01
    Grace identifies and segments your lapsed donors
    She analyzes your donor database to surface LYBUNT, SYBUNT, and other lapsed segments — each scored by likelihood to return, informed by engagement signals, giving history, and relationship context.
    02
    Grace generates personalized outreach
    She creates authentic re-engagement messages that acknowledge each donor's specific history, reference their past program connection, and invite them back with a relevant impact opportunity.
    03
    Execute and track results
    Deploy thoughtful re-engagement sequences. Grace tracks responses, optimizes based on what's working, and updates each donor's profile with every new signal.
    See It In Action

    Watch the 1-minute overview.

    🛡️ Adopt a Safe AI Policy →
    Get Started

    Your lapsed donors are waiting to be asked back.

    Start your free trial and let Grace recover lapsed relationships with personalized, data-grounded outreach.

    Start Free Trial →Schedule a 20-min call

    4-week free trial · No credit card · No commitment

    We use cookies to understand how you interact with our site and to improve your experience. You can opt out of marketing cookies at any time. Read our Privacy Policy.